The secret to effective selling

As a start up business, breaking into a market, trying stand out from the crowd and encouraging people to buy your product or service can be a daunting task, so you need to know your customers. 

Sales are your businesses’ lifeline and how you approach sales is therefore pivotal when it comes to making your start up business a success.

What is your business aim?

You need to know your business aim. 

Do you want a lot of customers spending low? A few key customers with high expenditure? Are you looking for subscribers? 

Take care to think about the sales journey, how you are going to get your product to market, and what type of customers and sales you want. 

The end goal will always be to make sales without over stretching yourself. 

Therefore it is however vital that you consider how you are going to break into the market effectively whilst creating brand loyalty and engaging your customers. 

Think creatively about how you are going to achieve these aims.

Make things easy for your customers

When it comes to effective selling, making purchases convenient for your customers is key. 

If it is difficult to buy your product or service then customers will go elsewhere very quickly and they will often not consider your business again. 

Spend time exploring how best to reach your customers and ensure that your product is readily available in the places your target market are shopping in.

Having an online presence is a great way of drumming up sales as a start up business. 

An online shop on your website is a great way to capture new customers and sell your product or service. 

But what if your customers prefer to handle the product first? 

An online store won’t work for them, but maybe they will buy through a market stall or shop. 

Maybe they even want to repeat purchases, in which case it is worth considering subscription services or offers on buying in bulk.