Start up Loans Ambassadors 2021/2022

The annual Start Up Loans Ambassadors programme, now in its sixth consecutive year, celebrates exceptional business owners who have followed the ambition of becoming their own boss after receiving support from the Government-backed Start Up Loans programme. To date the programme has delivered over 87,000 loans providing more than £779m of funding.

The 2021/2022 Ambassadors feature a social enterprise creating unique furniture from whisky barrels in Scotland, a Nottingham van-based phone repair service and a new alternative dairy company that uses camel milk! This year’s ambassadors are from a range of backgrounds and show that despite living in challenging times innovation and entrepreneurship are strong in the UK.

Meet this years ambassadors

Start Up Loans

NICE

Jeremy May secured Start Up Loans funding through Virgin StartUp in February 2020. He had worked in the food and drink industry and came up with the idea for NICE after discovering an American brand of canned wine on Instagram and became immediately obsessed with the concept.

Read the case study about NICE
Start Up Loans

Tide Climbing Centre

Sophie had visited, built, and worked in climbing facilities and centres all over the world and distilled their favourite parts from each to create the Tide Climbing Centre.

Read the case study about Tide Climbing Centre
Start Up Loans

Valiant Lingerie

Eleanor Howie took secured finance of £6,500 through Start Up Loans delivery partner Virgin Start Ups in Spring 2020. Her business Valiant Lingerie provides empowering lingerie for women who have been impacted by breast cancer or risk-reducing mastectomies.

Read the case study about Valiant Lingerie