Marketing

Marketing can make or break a new business so learning how to make the most of your marketing budget is vital.

In this section you can find guidance and information on everything from online advertising and PR, to enhancing your telesales and cold-calling technique.

Your introduction to marketing

Learning how to market your start-up effectively is vital to the success of your business.

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The importance of marketing for a start-up business

When it comes to marketing, the stronger it is the healthier your business will be. Read more on the benefits of marketing your business and how to do it.

Marketing on a shoestring

With a limited budget, many traditional ways of marketing a business might feel out of your reach. Learn some cost-effective marketing tactics to reach your target customers and make your budget go much further.

7 top tips for marketing your start up business

Jess Ratty received a Start Up Loan to launch The Cornwall Camper Company, she shares her seven top tips for marketing your start up business.

What is viral marketing?

Viral marketing is any piece of marketing material that engages your target market on a large scale and is shared widely.

What is conversion rate optimisation and what does it mean for your start-up?

Understanding what a conversion rate is and using strategies for converting online visitors into paying customers can help boost your start-up.

What is a USP and how can one benefit your business

Discover how to identify your start-up's Unique Selling Point and how you can use it to grow your business with our handy guide.

How to determine your target market

Defining your target market is crucial for every start up. A clear idea of your target market allows you to be more effective when marketing your business.

Understanding marketing channels

Understand how different marketing channels can help you reach different customers for your start-up.

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A guide on how to write a press release

Media coverage, whether it be an article in a newspaper or a mention on TV or radio, can provide great exposure for your business and help increase sales.

How to use affiliate marketing to help grow your business

Using affiliate marketing can be a cost-effective way for start-ups and small businesses to generate sales. This guide outlines how to do it.

How to work with influencers on TikTok

Learn how to work with TikTok influencers to promote your business. Learn how to find the right influencer, how to contact them, and more.

Email marketing tips for your start up

Our top tips for email marketing will show you why and how its a great way to engage existing and potential customers in your start up business.

How to use Google My Business to get more customers

Learn how Google My Business can boost your online visibility and attract customers to your start-up.

Tele-marketing tips to get more customers

Calling potential customers to win new business is something many start ups must do. Maximise your sales with our guide to mastering telemarketing.

Optimise your small business website to maximise traffic

You may have heard of Search Engine Optimisation (SEO), but what is it and what could it mean for your business?

Social media marketing

Social media marketing is a powerful tool for small businesses to increase brand awareness, engage with customers, and drive sales through strategic online interactions.

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How to make social media work for your small business

Develop a strong social media presence for your small business and turn social shares into profit by creating a small business social media strategy.

What is the best way to use Facebook for a small business?

Learning how to set up a business Facebook page is cost-effective step to helping your business increase brand awareness.

Twitter marketing tips for a small business

Read our Twitter marketing tips for small businesses.

Instagram marketing tips for growing businesses

For the right business Instagram marketing can be a social media rocket, boosting your brand and creating an army of followers.

YouTube video marketing tips

Discover our YouTube video marketing tips.

How to use TikTok for business

TikTok is a global platform that could help drive your business forward. Discover how to leverage TikTok to grow your business.

How to create a LinkedIn page for your business

Discover how a business LinkedIn page could help your small business grow and expand your professional network.

How to brand your start up

Branding for a start-up is vital for creating a unique identity, building customer loyalty, and differentiating the company in a competitive market.

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Creating a brand: a step-by-step guide

Creating a brand for your business is an essential component to business growth.

Choosing a brand name for your company

The right company name can make or break a new business. We describe some creative processes for generating brand name ideas for your start up business.

Four affordable branding tools and techniques to help your business stand out

It’s a competitive world out there, with more and more start-ups popping up daily. How do you set yourself apart? Branding.

The golden checklist for how to brand your business

Your brand is the soul of your business, here are some top tips on how to brand your business when you are launching your startup.

Rebranding – why rebrand your start-up and how do you do it?

Is your start-up not scaling up as you expected? Read our expert guide on how to rebrand your business and turn it into a successful enterprise.