Pip & Henry

True to its mission to help children take their first steps into the world more mindfully, Pip & Henry create charming robust shoes for children that are sustainably made and recyclable. In fact, 80% of their shoes are made of environmentally sustainable materials, setting a high standard for the children’s footwear industry.

Since the business’ inception, Jeroo has been creative with her commitment to having an environmentally friendly and sustainable production line. The business has a shoe recycling scheme whereby customers send their old shoes to be recycled in exchange for £10 off their next order. They also have dual purpose (and recyclable) packaging, which doubles up as a game, aiming to help children become more aware of the role they can play in saving the planet through the use of storytelling and interactive play.