Celebrating Curves

Success Story 07 May 2021

Region/Nation Yorkshire and Humber
Programme Start Up Loans

Jane Palmer, 53, took out a £25,000 Start Up Loan in 2015 to launch Celebrating Curves, a bridal wear business for plus-size brides based in Sheffield.

After being made redundant for the third time from the management training industry, Jane decided she needed to become her own boss and launch a business.

A woman in a wedding dress

Jane had the idea for Celebrating Curves after struggling to find a retailer that offered plus-size dresses for her to try for her own wedding. Fifteen years later, she caters to 150 weddings on average a year, with customers visiting her from across the UK due to her popularity on plus-size forums.

While the pandemic meant the store was closed for eight months of 2020, Celebrating Curves had a waiting list of hundreds for its re-opening.